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isPartOf:"Applied economics letters"
~isPartOf:"Department of Economics working paper"
~isPartOf:"International Journal of Financial Studies : open access journal"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Walsh, Patrick"
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Walsh, Patrick
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Applied economics letters
Department of Economics working paper
International Journal of Financial Studies : open access journal
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
1
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Sport teams as brand extensions : a case of Taiwanese baseball
Walsh, Patrick
;
Chien, Chih-I. James
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 138-146
Persistent link: https://www.econbiz.de/10009665739
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Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
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