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isPartOf:"Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München"
~isPartOf:"Journal of service management"
~person:"Cheung, Lilliemay"
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Co-creation
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Customer experience
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Customer integration
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Customer satisfaction
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Dienstleistung
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Kundenintegration
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Cheung, Lilliemay
Witell, Lars
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McColl-Kennedy, Janet R.
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Mele, Cristina
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
Journal of service management
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Co-creating service experience practices
McColl-Kennedy, Janet R.
;
Cheung, Lilliemay
;
Ferrier, …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 249-275
Persistent link: https://www.econbiz.de/10011401339
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