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isPartOf:"Arbeitspapier / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"International journal of services technology and management"
~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
6
Cosmetics
6
Konsumentenverhalten
6
Kosmetik
6
Brand
3
Markenartikel
3
Beziehungsmarketing
2
Frauen
2
Relationship marketing
2
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Asiatisch-pazifischer Raum
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Korean cosmetic products
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Hodge, April Charlotte
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Iijima, Masaki
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Li, Dekui
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Pitt, Leyland F.
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Arbeitspapier / Forschungsgruppe Konsum und Verhalten
International journal of services technology and management
The journal of brand management : an international journal
Journal of Islamic marketing
12
Consumer goods Europe
10
Journal of retailing and consumer services
8
Journal of consumer behaviour : an international research review
6
Märkte
5
Journal of Asian finance, economics and business : JAFEB
4
Märkte: Informationen für die Werbeplanung
4
Young consumers : insight and ideas for responsible marketers
4
International journal of advertising : the quarterly review of marketing communications
3
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
3
Marketing i menedžment innovacij : m&mi
3
The journal of consumer marketing
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Business history
2
Cases on branding strategies and product development : successes and pitfalls
2
Cogent business & management
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Feminist economics
2
Gender, China and the World Trade Organization : essays from feminist economics
2
International journal of hospitality management
2
Journal of Islamic accounting and business research
2
Journal of Islamic marketing : JIMA
2
Journal of advertising research
2
Journal of fashion marketing and management
2
Journal of global marketing
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Marketing letters : a journal of research in marketing
2
NBER Working Paper
2
NBER working paper series
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
2
The international review of retail, distribution and consumer research
2
Working paper / National Bureau of Economic Research, Inc.
2
Working paper series / Ipag Business School : working paper
2
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ECONIS (ZBW)
6
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1
The effect of e-WOM on country image and purchase intention : an empirical study on Korean cosmetic products in China
Xiao, Zhehui
;
Zhang, Jinlong
;
Li, Dekui
- In:
International journal of services technology and management
22
(
2016
)
1/2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011645266
Saved in:
2
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
3
High customer service quality in the beauty service design
Iijima, Masaki
;
Azuma, Kentaro
- In:
International journal of services technology and management
21
(
2015
)
1/2/3
,
pp. 72-82
Persistent link: https://www.econbiz.de/10011442748
Saved in:
4
Expressing herself through brands : a comparative study of women in six Asia-Pacific nations
Wallström, Åsa
;
Steyn, Peter
;
Pitt, Leyland F.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 228-237
Persistent link: https://www.econbiz.de/10008810214
Saved in:
5
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.
;
Kim, Hye-shin
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
Saved in:
6
Olfaktorische Stimulation am PoS
Stöhr, Anja
-
1995
Persistent link: https://www.econbiz.de/10000918486
Saved in:
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