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isPartOf:"Arbeitspapier / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"International journal of services technology and management"
~subject:"country image"
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country image
Consumer behaviour
3
Cosmetics
3
Konsumentenverhalten
3
Kosmetik
3
Beziehungsmarketing
1
Brand image
1
China
1
Customer satisfaction
1
Customer service
1
Designation of origin
1
Deutschland
1
Dienstleistungsqualität
1
Estimation
1
Germany
1
Herkunftsbezeichnung
1
Korean cosmetic products
1
Kundenservice
1
Kundenzufriedenheit
1
Markenimage
1
Marketing
1
Psychology of advertising
1
Quality management
1
Qualitätsmanagement
1
Relationship marketing
1
Schätzung
1
Selling
1
Service quality
1
South Korea
1
Südkorea
1
Theorie
1
Theory
1
Verkauf
1
Viral marketing
1
Virales Marketing
1
Werbepsychologie
1
cosmetics shop
1
e-WOM
1
electronic word-of-mouth
1
purchase intention
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Li, Dekui
1
Xiao, Zhehui
1
Zhang, Jinlong
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Arbeitspapier / Forschungsgruppe Konsum und Verhalten
International journal of services technology and management
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The effect of e-WOM on country image and purchase intention : an empirical study on Korean cosmetic products in China
Xiao, Zhehui
;
Zhang, Jinlong
;
Li, Dekui
- In:
International journal of services technology and management
22
(
2016
)
1/2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011645266
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