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isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~isPartOf:"Direct marketing : an international journal"
~isPartOf:"Journal of business research : JBR"
~subject:"AHP approach"
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24.06.1994
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
Direct marketing : an international journal
Journal of business research : JBR
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Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
McCarty, John A.
;
Hastak, Manoj
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 656-662
Persistent link: https://www.econbiz.de/10003487052
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