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isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~isPartOf:"Direct marketing : an international journal"
~isPartOf:"Journal of business research : JBR"
~subject:"Werbewirkung"
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Search: subject_exact:"Personalisierte Werbung"
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Werbewirkung
Direct marketing
30
Direktmarketing
30
Consumer behaviour
6
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6
Advertising effects
5
Beziehungsmarketing
5
Relationship marketing
5
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24.06.1994
1
AHP approach
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Abnormal returns
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Advertising appeals
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Betriebliche Standortwahl
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Beziehungsmanagement
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Wang, Shiquan
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1
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1
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1
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1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
Direct marketing : an international journal
Journal of business research : JBR
Health marketing quarterly
19
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
NBER working paper series
4
Journal of advertising research
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Leitfaden Online-Marketing ; [Bd. 1]
3
NBER Working Paper
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Electronic commerce research and applications
2
Europäische Hochschulschriften / 5
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
BREAD working paper
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BiTS-Forschung
1
Cogent business & management
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Discussion papers
1
ERIM report series research in management
1
Emory Law and Economics Research Paper
1
Forschungsergebnisse der Wirtschaftsuniversität Wien
1
Frontiers of business research in China : selected publications from Chinese universities
1
Gabler Edition Wissenschaft
1
Handbook of research on mobile marketing management
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Handbuch der Marktforschung
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ECONIS (ZBW)
5
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
3
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
4
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
5
Experimentelle Analyse der Wirkungen ausgewählter Direktmarketing-Instrumente - ein Beitrag zur Effektivitäts- und Effizienzmessung im Direktmarketing
Meffert, Heribert
;
Ahrens, Michael
-
2006
Persistent link: https://www.econbiz.de/10013330204
Saved in:
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