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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing"
~subject:"Firmenimage"
~subject:"Internationaler Markteintritt"
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Search: subject_exact:"Internationales Marketing"
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Firmenimage
Internationaler Markteintritt
International marketing
25
Internationales Marketing
25
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
6
China
6
Markenimage
6
Brand management
4
Designation of origin
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4
Export marketing
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Markenführung
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USA
4
United States
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Unternehmenserfolg
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Globalisierung
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Asia
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Gorostidi-Martinez, Haritz
2
Xu, Weimin
2
Zhao, Xiaokang
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Dean, David L.
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Faroque, Anisur R.
1
Giersch, Judith
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Kahiya, Eldrede Tinashe
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Asia Pacific journal of marketing and logistics
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
International marketing review
19
International business review : the official journal of the European International Business Academy
12
Journal of international marketing
10
Journal of business research : JBR
8
Journal of global marketing
6
Journal of international entrepreneurship
6
SpringerLink / Bücher
6
Berichte aus der Betriebswirtschaft
5
European journal of international management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of world business : JWB
5
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
4
Internationalisierung von Vertrieb und Handel
4
Edward Elgar E-Book Archive
3
Europäische Hochschulschriften / 5
3
International journal of export marketing
3
Journal of East-West business
3
Journal of international management
3
Management international review : mir ; journal of international business
3
Review of international business and strategy
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
Advances in international marketing
2
Contributions to Economics
2
Contributions to Management Science
2
Corporate reputation review : an international journal
2
Cross-cultural and critical perspectives on brands
2
Effects of globalization on the firm
2
Entrepreneurship in international marketing
2
European journal of marketing : EJM
2
Führungspraxis und Führungskultur
2
Gabler-Lehrbuch
2
Global economy journal : GEJ
2
Handbook of research in international marketing
2
International business and management
2
International journal of Chinese culture and management : IJCCM
2
International journal of business excellence
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International journal of export marketing : IJExportM
2
International marketing in the fast changing world
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ECONIS (ZBW)
5
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1
A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
Saved in:
2
A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
Saved in:
3
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
4
Export marketing assistance and early internationalizing firm performance : does export commitment matter?
Faroque, Anisur R.
;
Takahashi, Yoshi
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10011381550
Saved in:
5
Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
Saved in:
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