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isPartOf:"Aufbruch : Ingredient Branding schafft Werte"
~subject:"B-to-B-Marketing"
~subject:"Wahrnehmung"
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Aufbruch : Ingredient Branding schafft Werte
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
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Marktorientierte Unternehmensführung
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Ingredient Branding als Instrument der strategischen Positionierung : eine Herausforderung für die Marktforschung
Oettgen, Nora
;
Bendig, Tim
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 112-130)
.
2009
Persistent link: https://www.econbiz.de/10003894395
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Ingredient Branding bei Industriegütern
Kleinaltenkamp, Michael
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 148-165)
.
2009
Persistent link: https://www.econbiz.de/10003894399
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