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isPartOf:"Aufbruch : Ingredient Branding schafft Werte"
~subject:"Lieferantenmanagement"
~subject:"Wahrnehmung"
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Lieferantenmanagement
Wahrnehmung
Brand management
9
Intermediate goods
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Markenführung
9
Vorleistungen
9
Brand image
3
Markenimage
3
Consumer behaviour
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Erfolgsfaktor
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Konsumentenverhalten
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Success factor
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Supplier relationship management
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Asymmetric information
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Asymmetrische Information
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B-to-B-Marketing
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Beziehungsmarketing
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Brand
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Business-to-business marketing
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Consumer goods marketing
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Definition
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Direct marketing
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German
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Bendig, Tim
1
Kleinaltenkamp, Michael
1
Linder, Christian
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Oettgen, Nora
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Pförtsch, Waldemar A.
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Aufbruch : Ingredient Branding schafft Werte
Discussion paper
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Diskussionsbeiträge / Institut für Volkswirtschaftslehre, Universität der Bundeswehr München
2
Journal of international economics
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2000: Production industrielle
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Asia-Pacific journal of regional science
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Aussenwirtschaft : schweizerische Zeitschrift für internationale Wirtschaftsbeziehungen ; the Swiss review of international economic relations
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Bonn Econ Discussion Papers / BGSE
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CSAE working paper / Centre for the Study of African Economies
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Carleton economic papers
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Discussion paper series
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Discussion papers / Governance and the Efficiency of Economic Systems
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Diskussionsbeiträge / Institut für Agrarökonomie, Christian-Albrechts-Universität Kiel
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
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Eastern European economics : EEE
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Economic modelling
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Economic review
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Economics bulletin : EB
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Economics working paper series
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Empirica : journal of european economics
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Faculty & research / Insead : working paper series
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Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
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Games
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INSEAD Working Paper
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IWH-Diskussionspapiere
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International economics : the quarterly journal in international economics founded in 1980 by the CEPII
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International journal of industrial organization
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International review of economics & finance : IREF
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Journal of development economics
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Journal of the European Economic Association
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Kiel working paper
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Kieler Arbeitspapiere
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Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
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ECONIS (ZBW)
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Ingredient Branding als Instrument der strategischen Positionierung : eine Herausforderung für die Marktforschung
Oettgen, Nora
;
Bendig, Tim
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 112-130)
.
2009
Persistent link: https://www.econbiz.de/10003894395
Saved in:
2
Ingredient Branding bei Industriegütern
Kleinaltenkamp, Michael
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 148-165)
.
2009
Persistent link: https://www.econbiz.de/10003894399
Saved in:
3
Erfolgsmessung von Ingredient Brands
Pförtsch, Waldemar A.
;
Linder, Christian
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 446-477)
.
2009
Persistent link: https://www.econbiz.de/10003894431
Saved in:
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