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isPartOf:"BEMPS - Bozen Economics & Management Paper Series"
~isPartOf:"Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives"
~subject:"Relationship marketing"
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Relationship marketing
Museum
5
Beziehungsmarketing
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Italien
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Italy
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Mobile Anwendung
2
Mobile application
2
Behavioural Approach
1
Benutzerfreundlichkeit
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Corporate reputation
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Cultural tourism
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Customer integration
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Econometric modelling
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Basile, Gianpaolo
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Conte, Francesca
1
Dominici, Gandolfo
1
Palumbo, Federica
1
Siano, Alfonso
1
Siglioccolo, Mario
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Solima, Ludovico
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BEMPS - Bozen Economics & Management Paper Series
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
International journal of arts management
3
International journal of nonprofit & voluntary sector marketing
2
Tourism management : research, policies, practice
2
Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
International business and economics research journal
1
International journal of contemporary hospitality management
1
International journal of entrepreneurship and small business : IJESB
1
Journal of nonprofit & public sector marketing
1
Journal of service management
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Modern economy
1
Museum
1
Public management review
1
Socio-economic planning sciences : the international journal of public sector decision-making
1
The journal of services marketing
1
Tourism management perspectives : TMP
1
Tourism review : the official journal of the AIEST
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ECONIS (ZBW)
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The culture on the palm of your hand : how to design a user oriented mobile app for museums
Palumbo, Federica
;
Dominici, Gandolfo
;
Basile, Gianpaolo
- In:
Handbook of research on management of cultural products …
,
(pp. 225-244)
.
2014
Persistent link: https://www.econbiz.de/10010348362
Saved in:
2
Digital resources and approaches adopted by user-centred museums : the growing impact of the Internet and social media
Solima, Ludovico
- In:
Handbook of research on management of cultural products …
,
(pp. 181-199)
.
2014
Persistent link: https://www.econbiz.de/10010348383
Saved in:
3
Museum communication : towards a framework for resource-holder relations management
Siano, Alfonso
;
Siglioccolo, Mario
;
Tuccillo, Carmela
; …
- In:
Handbook of research on management of cultural products …
,
(pp. 151-179)
.
2014
Persistent link: https://www.econbiz.de/10010348386
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