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isPartOf:"Best practice der Markenführung"
~isPartOf:"The American economic review"
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More evidence on the performance of merger simulations
Weinberg, Matthew C.
- In:
The American economic review
101
(
2011
)
3
,
pp. 51-55
Persistent link: https://www.econbiz.de/10009261128
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Mental Convenience im Produktprogramm der B2B-Marke Tork
Hartnagel, Andreas
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 243-257)
.
2009
Persistent link: https://www.econbiz.de/10003770992
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