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isPartOf:"Best practice der Markenführung"
~isPartOf:"The journal of product & brand management"
~person:"Bendixen, Michael"
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The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
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