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isPartOf:"Betriebswirtschaftliche Studien"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The service industries journal"
~subject:"Produktqualität"
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Search: subject_exact:"Brand equity"
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Produktqualität
Brand image
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11
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brand equity
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Dant, Rajiv P.
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Betriebswirtschaftliche Studien
European journal of marketing : EJM
The service industries journal
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
International journal of economics and finance
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal for global business advancement : JGBA
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Journal of air transport management
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ECONIS (ZBW)
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How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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2
National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Joen, Hyo-jin Jean
;
Dant, Rajiv P.
;
Gleiberman, Aaron M.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1511-1535
Persistent link: https://www.econbiz.de/10010415544
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