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isPartOf:"Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Psychology of advertising"
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Psychology of advertising
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Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
Journal of the Academy of Marketing Science
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research : JMR
3
Schriften zu Marketing und Management
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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ECONIS (ZBW)
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A longitudinal view of women's role portrayal in television advertising
Caballero, Marjorie J.
- In:
Journal of the Academy of Marketing Science
12
(
1984
)
4
,
pp. 93-108
Persistent link: https://www.econbiz.de/10001020333
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