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isPartOf:"Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Television"
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Advertising planning
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Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
Journal of the Academy of Marketing Science
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Report
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The journal of media economics
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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Erhvervsøkonomisk tidsskrift
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European journal of marketing : EJM
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Göttinger Handelswissenschaftliche Schriften e.V. : GHS
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Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
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Kommunikationswissenschaftliche Studien
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Konsum und Verhalten
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Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Mass media files
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McGraw-Hill Television Series
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Medien und Märkte
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Memorandum from Department of Economics, University of Oslo
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NEK:s arbetsrapport
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NORD
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New York economic review : journal of the New York State Economics Association
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
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