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isPartOf:"Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"United States"
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Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
Journal of the Academy of Marketing Science
The journal of media economics
4
Journal of marketing
3
European journal of marketing : EJM
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Contemporary economic policy : a journal of Western Economic Association International
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Economics letters
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International journal of nonprofit & voluntary sector marketing
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JMM : the international journal on media management
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Journal of advertising research
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of marketing research : JMR
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Journal of political economy
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Journal of public economic theory
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Media-Perspektiven
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New York economic review : journal of the New York State Economics Association
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Psychology & marketing
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Reihe: Telekommunikation _372 Medienwirtschaft
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Review of industrial organization : RIO
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Southern economic journal
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The American journal of economics and sociology
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The Routledge companion to advertising and promotional culture
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A longitudinal view of women's role portrayal in television advertising
Caballero, Marjorie J.
- In:
Journal of the Academy of Marketing Science
12
(
1984
)
4
,
pp. 93-108
Persistent link: https://www.econbiz.de/10001020333
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