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isPartOf:"Brand Planning : starke Strategien für Marken und Kampagnen"
~isPartOf:"Case studies and conversations"
~subject:"Narrative Methode"
~subject:"Strategic management"
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Brand management
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Baetzgen, Andreas
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Brand Planning : starke Strategien für Marken und Kampagnen
Case studies and conversations
The journal of brand management : an international journal
13
SpringerLink / Bücher
9
Journal of business research : JBR
7
Business horizons
6
The journal of product & brand management
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Springer eBook Collection
5
Harvard business review : HBR
4
Journal of strategic marketing
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
Brands and branding
3
Critical explorations
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of business strategy
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
3
Business process management journal
2
Cogent business & management
2
Corporate communications : an international journal
2
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
2
Gabler Research
2
International entrepreneurship and management journal
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
Jahrbuch Markentechnik
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of media business studies
2
Journal of the Academy of Marketing Science
2
LEA's communication series
2
Management decision : MD
2
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
Marketing intelligence & planning
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Redmarka : revista de marketing aplicado
2
Sport, Business and Management : an international journal ; SBM
2
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ECONIS (ZBW)
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Seven : ein Ansatz für mehr Effizienz in der Marketing- und Kommunikationsplanung
Gelbert, Adel
;
Dörner, Jan Philipp
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 246-259)
.
2011
Persistent link: https://www.econbiz.de/10009387596
Saved in:
2
Storytelling : warum eine zeitlose Form der Kommunikation zeitgemäßer denn je ist
Labarthe, Judd
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 210-228)
.
2011
Persistent link: https://www.econbiz.de/10009387631
Saved in:
3
Vom Kopf ins Herz : eine Einführung ins Brand Planning
Baetzgen, Andreas
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 3-12)
.
2011
Persistent link: https://www.econbiz.de/10009387664
Saved in:
4
Engagement journey : Starwood Hotels and Resorts
Barber, Allison
;
Battista, Mariangela
;
Clark, Kirsten
; …
-
2008
Persistent link: https://www.econbiz.de/10003762771
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