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isPartOf:"Brand Planning : starke Strategien für Marken und Kampagnen"
~isPartOf:"Global advertising practice in a borderless world"
~subject:"Advertising industry"
~subject:"Digital media"
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Brand Planning : starke Strategien für Marken und Kampagnen
Global advertising practice in a borderless world
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
10
A master class in brand planning : the timeless works of Stephen King
3
Journal of historical research in marketing
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Trademarks, brands, and competitiveness
2
CIM coursebook
1
Die Stern-Bibliothek
1
Econ Business
1
European journal of marketing
1
European research studies
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Werbe- und Markenforschung
1
International journal of advertising : the review of marketing communications
1
International journal of business competition and growth : IJBCG
1
International journal of business excellence
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurship and small business : IJESB
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of strategic marketing
1
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Media brands and branding
1
Palgrave Studies of Marketing in Emerging Economies
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
Routledge studies in international business and the world economy
1
The Routledge companion to marketing and feminism
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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1
Globalisation, branding and advertising's stakeholders
Brennan, Linda
;
Crawford, Robert
- In:
Global advertising practice in a borderless world
,
(pp. 22-41)
.
2017
Persistent link: https://www.econbiz.de/10011668012
Saved in:
2
Wer will eigentlich noch in der Werbung arbeiten? : oder: die Creative Company als Gestaltungsraum des Planners
Becker, Sven H.
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 347-364)
.
2011
Persistent link: https://www.econbiz.de/10009387573
Saved in:
3
Digital Planning : wie man Marken im digitalen Zeitalter führt
Walther, Thomas
;
Jausen, Michaela
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 281-294)
.
2011
Persistent link: https://www.econbiz.de/10009387592
Saved in:
4
Entwicklung von Kommunikationsstrategien für digitale Medien
Lange, Martin
;
MacDonald, Sean
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 263-280)
.
2011
Persistent link: https://www.econbiz.de/10009387593
Saved in:
5
Alles braucht einen Anfang : das Agenturbriefing
Rieke, Nina
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 141-155)
.
2011
Persistent link: https://www.econbiz.de/10009387640
Saved in:
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