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isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~isPartOf:"Omega : the international journal of management science"
~subject:"Brand management"
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Brand the Future : systematische Markenentwicklung im B2B
Omega : the international journal of management science
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Gey, Thomas
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Klug, Matthias
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 3-10)
.
2017
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