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isPartOf:"Brands and branding"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Markentreue"
~subject:"Online retailing"
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Markentreue
Online retailing
Brand
64
Markenartikel
63
Brand management
52
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33
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Arroyo-Cañada, Francisco-Javier
1
Danbury, Annie
1
Esmaeilpour, Fariba
1
Fogel, Joshua A.
1
Kanthavanich, Poramate
1
Lennon, Sharron J.
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Park, Minjung
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Parrott, Guy
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Parsons, Andrew Grant
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Brands and branding
Journal of fashion marketing and management
Journal of retailing and consumer services
26
The journal of product & brand management
20
Journal of business research : JBR
19
The journal of brand management : an international journal
15
Asia Pacific journal of marketing and logistics
8
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing : EJM
6
Global business review
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International journal of hospitality management
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Journal of promotion management : innovations in planning and applied research
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Marketing intelligence & planning
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Cogent business & management
5
The journal of consumer marketing
5
Australasian marketing journal
4
International journal of Indian culture and business management
4
International journal of contemporary hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of hospitality marketing & management
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Journal of international consumer marketing
4
Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of consumer studies
3
International journal of market research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing analytics : JMA
3
Journal of strategic marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Pakistan journal of commerce and social sciences
3
SpringerLink / Bücher
3
Transportation research / E : an international journal
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
African journal of economic and management studies : AJEMS
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Asian Academy of Management journal : AAMJ
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Basler Schriften zum Marketing
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1
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
2
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
3
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
4
Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
5
Understanding designer clothing purchases over the internet
Fogel, Joshua A.
;
Schneider, Mayer
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 367-396
Persistent link: https://www.econbiz.de/10008654371
Saved in:
6
Brand name and promotion in online shopping contexts
Park, Minjung
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
13
(
2009
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10003858404
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