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isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Medienwirtschaft : MW ; Perspektiven der digitalen Transformation"
~subject:"Mediensektor"
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Breaking new ground in theory and practice
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
International journal of marketing : IJM ; formerly Der Markt
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
Saved in:
2
Prinzipal-Agenten-Konflikte im deutschen Mediamarkt : eine theoretische und empirische Analyse
Nienstedt, Heinz-Werner
;
Weisser, Saskia
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
6
(
2009
)
2
,
pp. 20-31
Persistent link: https://www.econbiz.de/10003853673
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