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isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~isPartOf:"American journal of business : applying research to practice ; AJB"
~isPartOf:"Journal of marketing theory and practice"
~subject:"USA"
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B-to-B-Marketing
29
Business-to-business marketing
29
Deutschland
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Brand management
6
Markenführung
6
Marketing management
5
Marketingmanagement
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Internet marketing
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Online-Marketing
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Virales Marketing
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Andrews, Martha C.
1
Baker, Thomas L.
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Bush, Alan J.
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Good, David J.
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Hall, Kristina K. Lindsey
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Hunt, Tammy G.
1
Moncrief, William C.
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
American journal of business : applying research to practice ; AJB
Journal of marketing theory and practice
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of business-to-business marketing
13
The journal of business & industrial marketing
10
Harvard business review : HBR
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Field guide to case study research in business-to-business marketing and purchasing
3
The journal of personal selling & sales management : JPSSM
3
Harvard-Business-Manager : das Wissen der Besten
2
Journal of customer behaviour
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management journal : AMJ
1
Akron business and economic review
1
Beiträge zum Europäischen Wirtschaftsrecht
1
Birkbeck working papers in economics and finance : BWPEF
1
Business horizons
1
Business-to-business marketing management : strategies, cases and solutions
1
Collaboration and competition in business ecosystems
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Die Betriebswirtschaft : DBW
1
Enterprise & society : the international journal of business history
1
European journal of marketing : EJM
1
Global business and organizational excellence : a review of research & best practices
1
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
1
Information systems management
1
Information systems research : ISR
1
International journal of integrated supply management : IJISM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of services technology and management
1
International small business journal : researching entrepreneurship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of business market management : JBM
1
Journal of business research : JBR
1
Journal of marketing management : MM
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Journal of operations management
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Journal of organizational change management
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ECONIS (ZBW)
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The importance of product/service quality for frontline marketing employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
Saved in:
2
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
3
Social media usage : an investigation of B2B salespeople
Schultz, Roberta J.
;
Schwepker, Charles H. <Jr.>
;
Good, …
- In:
American journal of business : applying research to …
27
(
2012
)
2
,
pp. 174-196
Persistent link: https://www.econbiz.de/10009711412
Saved in:
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