//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
~subject:"Behavioral economics"
~subject:"Bewertung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business-to-business marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Behavioral economics
Bewertung
B-to-B-Marketing
44
Business-to-business marketing
44
Brand management
15
Markenführung
15
Brand
14
Markenartikel
14
Deutschland
8
Germany
8
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Advertising
2
Communication
2
Controlling
2
Emotion
2
Kommunikation
2
Management control
2
Mobile Marketing
2
Mobile marketing
2
Product design
2
Produktgestaltung
2
Viral marketing
2
Virales Marketing
2
Werbung
2
Bahnindustrie
1
Brand image
1
Bundling strategy
1
Business association
1
Core competency
1
Corporate culture
1
Corporate reputation
1
Credence goods
1
Crowdsourcing
1
Customer satisfaction
1
Customer value
1
Direct marketing
1
Direktmarketing
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
German
2
Author
All
Baumgarth, Carsten
1
Biesalski, Alexander
1
Brandes, Fritz
1
Meissner, Sabine
1
Published in...
All
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
BestMasters
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
European journal of marketing : EJM
1
Journal of revenue and pricing management
1
Marketing science
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Springer eBook Collection
1
Springer eBooks / Business and Economics
1
Strategie, Marketing und Informationsmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Verhaltenswissenschaftliche Betrachtung von B-to-B-Marken
Baumgarth, Carsten
;
Meissner, Sabine
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 125-154)
.
2010
Persistent link: https://www.econbiz.de/10003909906
Saved in:
2
Marktforschung und Markenwertmessung von B-to-B-Marken
Brandes, Fritz
;
Biesalski, Alexander
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 685-712)
.
2010
Persistent link: https://www.econbiz.de/10003910064
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->