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isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Journal of marketing"
~subject:"Viral marketing"
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Viral marketing
B-to-B-Marketing
58
Business-to-business marketing
58
Lieferantenmanagement
11
Supplier relationship management
11
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10
Relationship marketing
10
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
Field guide to case study research in business-to-business marketing and purchasing
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
11
The journal of business & industrial marketing
5
Journal of business research : JBR
3
Journal of business-to-business marketing
2
International journal of entrepreneurial venturing
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
The journal of services marketing
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
1
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ECONIS (ZBW)
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Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
3
Viral Marketing in der B-to-B-Kommunikation
Kliewe, Thorsten
;
Leonardi, Jean-Manuel Deoyeh
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 347-362)
.
2012
Persistent link: https://www.econbiz.de/10009665586
Saved in:
4
Referenzen und Case Studies in der B-to-B-Kommunikation
Brockel, Jenny
;
Höft, Uwe
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 99-125)
.
2012
Persistent link: https://www.econbiz.de/10009665623
Saved in:
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