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isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Eggert, Andreas"
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Bundling strategy
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Consumer behaviour
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Customer service
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Customized service packages
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Dienstleistungsqualität
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Eggert, Andreas
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
Journal of marketing theory and practice
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business market management : JBM
1
Journal of service research
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ECONIS (ZBW)
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Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
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