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isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Virales Marketing"
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Virales Marketing
B-to-B-Marketing
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Business-to-business marketing
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11
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11
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
Journal of marketing theory and practice
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
11
The journal of business & industrial marketing
5
Journal of business research : JBR
3
Journal of business-to-business marketing
2
Journal of marketing
2
International journal of entrepreneurial venturing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
The journal of services marketing
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Verpackungsmarketing : Fallbeispiele, Trends, Technologien
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ECONIS (ZBW)
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An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
2
Viral Marketing in der B-to-B-Kommunikation
Kliewe, Thorsten
;
Leonardi, Jean-Manuel Deoyeh
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 347-362)
.
2012
Persistent link: https://www.econbiz.de/10009665586
Saved in:
3
Referenzen und Case Studies in der B-to-B-Kommunikation
Brockel, Jenny
;
Höft, Uwe
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 99-125)
.
2012
Persistent link: https://www.econbiz.de/10009665623
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