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isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~isPartOf:"Journal of marketing theory and practice"
~person:"Bush, Alan J."
~subject:"USA"
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
Journal of marketing theory and practice
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
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