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isPartOf:"Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing"
~person:"Biesalski, Alexander"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Wertorientiertes Markenmanagement : von der Strategie bis zur Umsetzung
Biesalski, Alexander
;
Volking, Christoph
;
Busch, Holger
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 183-201)
.
2012
Persistent link: https://www.econbiz.de/10009665614
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