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isPartOf:"Business-to-business brand management : theory, research and executive case study exercises"
~isPartOf:"Journal of business case studies"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"The Coca-Cola Company"
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Business-to-business brand management : theory, research and executive case study exercises
Journal of business case studies
Management science : journal of the Institute for Operations Research and the Management Sciences
Case studies on MNCs in India
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Brands as ideological symbols : the Cola wars
Aggarwal, Praveen
;
Knudsen, Kjell
;
Maamoun, Ahmed
- In:
Journal of business case studies
5
(
2009
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003825946
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