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~isPartOf:"Forschungspapiere"
~isPartOf:"Handbook of niche marketing : principles and practice"
~isPartOf:"Industrial and corporate change"
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Niche marketing strategy
10
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10
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2
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CESPRI working papers
Forschungspapiere
Handbook of niche marketing : principles and practice
Industrial and corporate change
The long tail of tourism : holiday niches and their impact on mainstream tourism
21
Technology analysis & strategic management
11
Research policy : policy, management and economic studies of science, technology and innovation
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Technological forecasting & social change : an international journal
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European journal of marketing : EJM
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Harvard-Business-Manager : das Wissen der Besten
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IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen
3
International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
3
Journal of evolutionary economics : JEE
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Journal of food products marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of fashion marketing and management
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern
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ECONIS (ZBW)
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Nischenartikel : Wachstumstreiber für den Versandhandel?
Riekhof, Hans-Christian
;
Schäfers, Tobias
;
Teuber, …
-
2009
Persistent link: https://www.econbiz.de/10003884552
Saved in:
2
Nischenartikel : Wachstumstreiber für den Versandhandel?
Riekhof, Hans-Christian
;
Schäfers, Tobias
;
Teuber, …
-
2009
Persistent link: https://www.econbiz.de/10009531261
Saved in:
3
Market positioning : the shifting effects of niche overlap
Bruggeman, Jeroen
;
Grunow, Daniela
;
Leenders, Mark A. A. M.
- In:
Industrial and corporate change
21
(
2012
)
6
,
pp. 1451-1477
Persistent link: https://www.econbiz.de/10009692089
Saved in:
4
Categorical contrast and audience appeal : niche width and critical success in winemaking
Negro, Giacomo
;
Hannan, Michael T.
;
Rao, Hayagreeva
- In:
Industrial and corporate change
19
(
2010
)
5
,
pp. 1397-1425
Persistent link: https://www.econbiz.de/10009485868
Saved in:
5
Principles of global niche marketing strategies: an early conceptual framework
Hezar, Isil
(
contributor
)
- In:
Handbook of niche marketing : principles and practice
,
(pp. 25-63)
.
2006
Persistent link: https://www.econbiz.de/10003322885
Saved in:
6
Crafting a niche in a crowded market: the case of Palliser Estate Wines of Martinborough (New Zealand)
Beverland, Michael
;
Lockshin, Lawrence S.
- In:
Handbook of niche marketing : principles and practice
,
(pp. 159-190)
.
2006
Persistent link: https://www.econbiz.de/10003322898
Saved in:
7
Niche marketing for hotel managers
Morritt, Ron
- In:
Handbook of niche marketing : principles and practice
,
(pp. 191-209)
.
2006
Persistent link: https://www.econbiz.de/10003322901
Saved in:
8
Heterogenous preferences and new innovation cycles in mature industries : the amateur camera industry 1955 - 1974
Windrum, Paul
- In:
Industrial and corporate change
14
(
2005
)
6
,
pp. 1043-1074
Persistent link: https://www.econbiz.de/10003239688
Saved in:
9
Modularity as an entry strategy : the invasion of new niches in the LAN equipment industry
Brusoni, Stefano
(
contributor
);
Fontana, Roberto
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003091782
Saved in:
10
Niche markets and electronic commerce
Alderighi, Marco
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001799541
Saved in:
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