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isPartOf:"CESifo working papers"
~isPartOf:"Psychology & marketing"
~subject:"Markenartikel"
~type_genre:"Aufsatz in Zeitschrift"
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Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
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Changing your mind about seeing a brand that you never saw : implications for brand attitudes
Howard, Daniel J.
;
Kerin, Roger A.
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 168-187
Persistent link: https://www.econbiz.de/10008858091
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