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isPartOf:"Canadian journal of agricultural economics : CJAE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~subject:"International marketing"
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International marketing
Designation of origin
67
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Brand image
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Carneiro, Jorge Manoel Teixeira
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Guang, Tian
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Canadian journal of agricultural economics : CJAE
Journal of business research : JBR
Marketing intelligence & planning
International marketing review
16
Journal of global marketing
8
Journal of international consumer marketing
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of international marketing
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Asia Pacific journal of marketing and logistics
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International business review : the official journal of the European International Business Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
International journal of emerging markets
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Corporate reputation review : an international journal
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Essays on the effects of brand names and prices on consumer behavior
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IMADI.net-Projektbericht
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International business and economics research journal
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Journal of Asian finance, economics and business : JAFEB
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Journal of Islamic marketing
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Journal of euromarketing
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Journal of retailing and consumer services
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The journal of product & brand management
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Asia Pacific business review
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Asian dimensions of services marketing
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Berichte aus der Betriebswirtschaft
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Brand management in emerging markets : theories and practice
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Brands : interdisciplinary perspectives
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
China & world economy
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Cross cultural management : an international journal
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1
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
2
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
3
Quest for purposefully designed conceptualization of the country-of-origin image construct
Carneiro, Jorge Manoel Teixeira
;
Faria, Flávio Silva
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4411-4420
Persistent link: https://www.econbiz.de/10011554670
Saved in:
4
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
5
Advancing the country image construct : a commentary essay
Samiee, Saeed
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 442-445
Persistent link: https://www.econbiz.de/10003962317
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