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isPartOf:"Capturing, analyzing, and managing word-of-mouth in the digital marketplace"
~isPartOf:"Global business review"
~isPartOf:"Human resource management journal"
~subject:"Customer retention"
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Global business review
Human resource management journal
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E-WOM issues and challenges : a study with respect to the FMCG sector
Jain, Dhiraj
;
Sharma, Yuvraj
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 213-229)
.
2016
Persistent link: https://www.econbiz.de/10011430666
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