//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Capturing, analyzing, and managing word-of-mouth in the digital marketplace"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Sanchez, Joaquin"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"FMCG"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Competition
1
Consumer behaviour
1
Diagnosticity
1
Dynamic factorial analysis
1
Electronic word of mouth
1
FMCG
1
Konsumentenverhalten
1
Marketing mix
1
Social web
1
Soft drink
1
Soft drink industry
1
Soft drinks
1
Softdrink
1
Softdrink-Industrie
1
Spillover
1
Spillover effect
1
Spillover-Effekt
1
Twitter
1
Viral marketing
1
Virales Marketing
1
WOM
1
Wettbewerb
1
Word of mouth
1
eWOM
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Sanchez, Joaquin
Abril Barrie, Carmen
1
Haenlein, Michael
1
Jain, Dhiraj
1
Sharma, Yuvraj
1
Published in...
All
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Journal of the Academy of Marketing Science
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->