//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Capturing, analyzing, and managing word-of-mouth in the digital marketplace"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Social Web"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"FMCG"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Werbung
Consumer behaviour
2
FMCG
2
Konsumentenverhalten
2
Social web
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
1
Competition
1
Customer retention
1
Diagnosticity
1
Dynamic factorial analysis
1
Electronic word of mouth
1
Fast moving consumer goods
1
Internet marketing
1
Kundenbindung
1
Marketing mix
1
Online-Marketing
1
Paid, owned, and earned media
1
Path to purchase
1
Schnelldrehende Konsumgüter
1
Soft drink
1
Soft drink industry
1
Soft drinks
1
Softdrink
1
Softdrink-Industrie
1
Spillover
1
Spillover effect
1
Spillover-Effekt
1
Twitter
1
VAR
1
WOM
1
Werbewirkung
1
Wettbewerb
1
Word of mouth
1
eWOM
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Abril Barrie, Carmen
1
Haenlein, Michael
1
Jain, Dhiraj
1
Pauwels, Koen
1
Rutz, Oliver J.
1
Sanchez, Joaquin
1
Sharma, Yuvraj
1
Srinivasan, Shuba
1
more ...
less ...
Published in...
All
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Journal of the Academy of Marketing Science
International journal of economic issues : IJEI
5
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Economics & finance notes
1
International economics & finance journal : (IEFJ)
1
International journal of internet marketing and advertising : IJIMA
1
Technological forecasting & social change : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
2
E-WOM issues and challenges : a study with respect to the FMCG sector
Jain, Dhiraj
;
Sharma, Yuvraj
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 213-229)
.
2016
Persistent link: https://www.econbiz.de/10011430666
Saved in:
3
Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->