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isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~isPartOf:"Working papers in accounting valuation auditing"
~subject:"Theorie"
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Cases on branding strategies and product development : successes and pitfalls
Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
Working papers in accounting valuation auditing
Working paper series / Frankfurt School of Finance & Management
3
Research in consumer behavior
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Homo oeconomicus
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International journal of market research
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Processes and foundations for virtual organizations : IFIP TC5/WG5.5 Fourth Working Conference on Virtual Enterprises (PRO-VE'03), October 29 - 31, 2003, Lugano, Switzerland
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Project management and risk management in complex projects : studies in organizational semiotics ; [8th session of the Annual Organizational Semiotics Workshop held in June 2005 in Toulouse]
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Rowohlts deutsche Enzyklopädie : das Wissen des 20. Jahrhunderts im Taschenbuch mit enzyklopädischem Stichwort
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Schriftenreihe innovatives Dienstleistungsmanagement
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The journal of brand management : an international journal
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A semiotic approach in analysing intrinsic values of information for decision-making
Liu, Binbin
;
Nakata, Keiichi
- In:
Information systems in the changing era : theory and …
,
(pp. 130-137)
.
2009
Persistent link: https://www.econbiz.de/10003991518
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Innovativität von Unternehmen aus Konsumentensicht : eine semiotische Analyse
Wiludda, Melanie
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2006
Persistent link: https://www.econbiz.de/10003314134
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Werte als Grundlage der Kundensegmentierung : eine kritische Analyse der Semiometrie
Constanze, Paul
-
2005
Persistent link: https://www.econbiz.de/10003108955
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