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isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~subject:"Brand management"
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Cases on branding strategies and product development : successes and pitfalls
Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
The journal of brand management : an international journal
3
Marketing theory
2
Asia Pacific journal of marketing and logistics
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Beiträge zur Medien- und Kommunikationsgesellschaft
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Europäische Hochschulschriften / 40
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Global journal of business research : GJBR
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Handbook of qualitative research methods in marketing
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International journal of market research
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal for global business advancement : JGBA
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Journal of advertising research
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Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of retailing and consumer services
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Organization : the critical journal of organization, theory and society
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Qualitative market research : an international journal
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Schriftenreihe innovatives Dienstleistungsmanagement
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The journal of product & brand management
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Semiotics of brand building : case of the Muthoot Group
Sudarśan, Sudio
- In:
Cases on branding strategies and product development : …
,
(pp. 298-326)
.
2015
Persistent link: https://www.econbiz.de/10010504632
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