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isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~subject:"Criticism"
~subject:"Meinung"
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Cases on branding strategies and product development : successes and pitfalls
Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Innovativität von Unternehmen aus Konsumentensicht : eine semiotische Analyse
Wiludda, Melanie
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2006
Persistent link: https://www.econbiz.de/10003314134
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Werte als Grundlage der Kundensegmentierung : eine kritische Analyse der Semiometrie
Constanze, Paul
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2005
Persistent link: https://www.econbiz.de/10003108955
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