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isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"Working paper / Institut de Hautes Études en Administration Publique"
~type:"book"
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Cases on branding strategies and product development : successes and pitfalls
International journal of retail & distribution management
Tourism management : research, policies, practice
Working paper / Institut de Hautes Études en Administration Publique
Approaches to semiotics
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Signe et signification des discours de marketing : [analyse critique des contributions sémiotiques en marketing]
Pasquier, Martial
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contributor
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2005
Persistent link: https://www.econbiz.de/10003055559
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Intégration méthodologique des outils sémiotiques appliqués au marketing
Pasquier, Martial
(
contributor
)
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2005
Persistent link: https://www.econbiz.de/10003055563
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