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isPartOf:"City branding : theory and cases"
~isPartOf:"Advancing insights on brand management"
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Stadtmarketing
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City branding : theory and cases
Advancing insights on brand management
Difu-Beiträge zur Stadtforschung
Branding Chinese mega-cities : policies, practices and positioning
16
Arbeitsmaterialien zur Raumordnung und Raumplanung
10
Journal of business research : JBR
10
SpringerLink / Bücher
10
The journal of brand management : an international journal
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Strategic place branding methodologies and theory for tourist attraction
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Journal of travel and tourism marketing
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Schriften zu Marketing und Management
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Business Improvement Districts (BID) : Grundlagen - Konzepte - Perspektiven
5
DSSW-Schriften
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Europäische Hochschulschriften / 5
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Innovatives Markenmanagement
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Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association
5
Stadtmarketing : Stand und Perspektiven eines kooperativen Stadtmanagements
5
Tourism management : research, policies, practice
5
Destination branding : creating the unique destination proposition
4
Event tourism and destinations : case studies and best practice
4
International journal of leisure and tourism marketing : IJLTM
4
Journal of marketing management : MM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Springer eBook Collection
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Stadt- und Standortmarketing : Analysen, Erfahrungen, Perspektiven
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Arbeitspapiere des Fachgebietes BWL, Marketing
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Bcsd-Schriftenreihe
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Brands and branding geographies
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European journal of marketing : EJM
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Hamburger Schriften zur Marketingforschung
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Kooperatives Stadtmarketing : Konzepte, Strategien und Instrumente zur Erhöhung der Attraktivität einer Stadt
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Management und Unternehmenskultur : Schriftenreihe der Europäischen Akademie Bozen
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Marketing theory
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Neue Schriften des Deutschen Städtetages
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Schriften zur Wirtschaftsförderung
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StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
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Strategic marketing in tourism services
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The marketing review
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ECONIS (ZBW)
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Modeling a city's branding tools : the case of Istanbul
Oğuztimur, Senay
- In:
Advancing insights on brand management
,
(pp. 143-156)
.
2017
Persistent link: https://www.econbiz.de/10011855088
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2
Management of a city brand : an examination on three stakeholders' attitudes
Bayrakdaroğlu, Funda
- In:
Advancing insights on brand management
,
(pp. 157-174)
.
2017
Persistent link: https://www.econbiz.de/10011855095
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3
Chongqing's city branding : the role of graphic design
Lau, Freeman
;
Leung, Angelica
- In:
City branding : theory and cases
,
(pp. 131-137)
.
2011
Persistent link: https://www.econbiz.de/10008808676
Saved in:
4
Branding Budapest
Szondi, Gyorgy
- In:
City branding : theory and cases
,
(pp. 124-130)
.
2011
Persistent link: https://www.econbiz.de/10008808679
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5
The city branding of Barcelona : a success story
Belloso, Juan Carlos
- In:
City branding : theory and cases
,
(pp. 118-123)
.
2011
Persistent link: https://www.econbiz.de/10008808681
Saved in:
6
Athens city branding and the 2004 Olympic Games
Fola, Maria
- In:
City branding : theory and cases
,
(pp. 112-117)
.
2011
Persistent link: https://www.econbiz.de/10008808683
Saved in:
7
The city branding of Ahmedabad
Nair, Satish K.
- In:
City branding : theory and cases
,
(pp. 106-111)
.
2011
Persistent link: https://www.econbiz.de/10008808685
Saved in:
8
The city branding of Accra
Spio, Anthony Ebow
- In:
City branding : theory and cases
,
(pp. 99-105)
.
2011
Persistent link: https://www.econbiz.de/10008808686
Saved in:
9
Online city branding
Florek, Magdalena
- In:
City branding : theory and cases
,
(pp. 82-90)
.
2011
Persistent link: https://www.econbiz.de/10008808689
Saved in:
10
City branding through new green spaces
Braiterman, Jared
- In:
City branding : theory and cases
,
(pp. 70-81)
.
2011
Persistent link: https://www.econbiz.de/10008808690
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