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isPartOf:"City branding : theory and cases"
~isPartOf:"Strategic place branding methodologies and theory for tourist attraction"
~subject:"Markenführung"
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City branding : theory and cases
Strategic place branding methodologies and theory for tourist attraction
Journal of business research : JBR
6
The journal of brand management : an international journal
6
SpringerLink / Bücher
5
Innovatives Markenmanagement
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Tourism management : research, policies, practice
4
Journal of marketing management : MM
3
Journal of travel and tourism marketing
3
Marketing theory
3
Advancing insights on brand management
2
Destination branding : creating the unique destination proposition
2
International journal of business and globalisation : IJBG
2
International review on public and non-profit marketing
2
Journal of business strategy
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association
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Springer eBook Collection
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The journal of product & brand management
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The marketing review
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Tourismus 2020+ interdisziplinär : Herausforderungen für Wirtschaft, Umwelt und Gesellschaft
2
Advances in hospitality, tourism, and the services industry (AHTSI) book series
1
Amfiteatru economic : an economic and business research periodical
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Berichte aus der Betriebswirtschaft
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Branded spaces : experience enactments and entanglements
1
Branding Chinese mega-cities : policies, practices and positioning
1
Branding and sustainable competitive advantage : building virtual presence
1
Business and Economic Research : BER
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Discussion paper series
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Dresdner Beiträge zu Wettbewerb und Unternehmensführung
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Enlightening tourism : ET ; a pathmaking journal
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Eurasian geography and economics
1
European journal of marketing : EJM
1
Growth and change : a journal of urban and regional policy
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International journal of business and economics research : IJBER
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International journal of business excellence : IJBEX
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City branding and stakeholder engagement
Houghton, John P.
;
Stevens, Andrew
- In:
City branding : theory and cases
,
(pp. 45-53)
.
2011
Persistent link: https://www.econbiz.de/10008808696
Saved in:
2
City branding and the tourist gaze
Hospers, Gert-Jan
- In:
City branding : theory and cases
,
(pp. 27-35)
.
2011
Persistent link: https://www.econbiz.de/10008808699
Saved in:
3
City branding and inward investment
Middleton, Alan C.
- In:
City branding : theory and cases
,
(pp. 15-26)
.
2011
Persistent link: https://www.econbiz.de/10008808701
Saved in:
4
Seoul city branding : the case of Seoul's international brand communication
Kim, You Kyung
;
Kim, Peter Eung-Pyo
- In:
City branding : theory and cases
,
(pp. 190-198)
.
2011
Persistent link: https://www.econbiz.de/10008809248
Saved in:
5
Kuala Lumpur : searching for the right brand
Ghazali Musa
;
Melewar, T. C.
- In:
City branding : theory and cases
,
(pp. 162-168)
.
2011
Persistent link: https://www.econbiz.de/10008809258
Saved in:
6
Brand Hong Kong
Loo, Grace
;
Sindhwani, Saumya
;
Jing, Cai
;
Loo, Theresa
- In:
City branding : theory and cases
,
(pp. 157-161)
.
2011
Persistent link: https://www.econbiz.de/10008809260
Saved in:
7
Edinburgh : Scotland's inspiring capital
Wardrop, Kenneth
- In:
City branding : theory and cases
,
(pp. 138-149)
.
2011
Persistent link: https://www.econbiz.de/10008809266
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