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isPartOf:"Communicating corporate social responsibility : perspectives and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Großbritannien"
~subject:"United Kingdom"
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Brand architecture
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Markenarchitektur
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Brand management
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Corporate reputation
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Firmenimage
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Markenführung
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B-to-B-Marketing
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Lieferantenmanagement
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Corporate Social Responsibility
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Corporate culture
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B2B
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1940-2010
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B2B branding
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Communicating corporate social responsibility : perspectives and practice
Industrial marketing management : the international journal for industrial and high-tech firms
European journal of marketing : EJM
3
Working paper series / Bradford University School of Management
3
The journal of brand management : an international journal
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Trademarks, brands, and competitiveness
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Corporate communications : an international journal
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International journal of human resource management
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International studies of management and organization
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Journal of business research : JBR
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Journal of general management
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Brand heritage and CSR credentials : a discourse analysis of M&S reports
Gill, Deviraj
;
Broderick, Anne
- In:
Communicating corporate social responsibility : …
,
(pp. 179-199)
.
2014
Persistent link: https://www.econbiz.de/10010346535
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2
Engineering consultants' perceptions of corporate branding : a case study of an international engineering consultancy
Sheikh, Alireza
;
Lim, Ming
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1123-1132
Persistent link: https://www.econbiz.de/10009490239
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