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isPartOf:"Communicating corporate social responsibility : perspectives and practice"
~isPartOf:"Journal of business research : JBR"
~subject:"Großbritannien"
~subject:"United Kingdom"
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Search: subject_exact:"Corporate branding"
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Großbritannien
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Brand architecture
26
Markenarchitektur
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Corporate reputation
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Firmenimage
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Corporate culture
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Unternehmenskultur
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Corporate Social Responsibility
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Corporate social responsibility
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Consumer behaviour
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Konsumentenverhalten
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Brand image
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Markenimage
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Marketing management
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Marketingmanagement
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Brand
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Corporate brand
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Markenartikel
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Business ethics
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Business-to-business marketing
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Communicating corporate social responsibility : perspectives and practice
Journal of business research : JBR
European journal of marketing : EJM
3
Working paper series / Bradford University School of Management
3
The journal of brand management : an international journal
2
Trademarks, brands, and competitiveness
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Corporate communications : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of human resource management
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International studies of management and organization
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Journal of general management
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
2
Brand heritage and CSR credentials : a discourse analysis of M&S reports
Gill, Deviraj
;
Broderick, Anne
- In:
Communicating corporate social responsibility : …
,
(pp. 179-199)
.
2014
Persistent link: https://www.econbiz.de/10010346535
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