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isPartOf:"Communicating corporate social responsibility : perspectives and practice"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Großbritannien"
~subject:"United Kingdom"
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Großbritannien
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Brand architecture
59
Markenarchitektur
59
Brand management
57
Markenführung
57
Corporate reputation
28
Firmenimage
28
Brand image
17
Markenimage
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Brand
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Corporate culture
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Markenartikel
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Unternehmenskultur
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Marketing management
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Marketingmanagement
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Cultural heritage
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Kulturgüter
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Corporate Social Responsibility
7
Corporate social responsibility
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corporate branding
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Corporate branding
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Stakeholder
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corporate brand
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corporate heritage
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Beziehungsmarketing
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Consumer behaviour
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Konsumentenverhalten
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Relationship marketing
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brand orientation
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corporate brand management
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China
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Luxury goods
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Luxusgüter
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Business ethics
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Co-creation
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Corporate heritage
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Führungsstil
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HR marketing
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Leadership style
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Balmer, John M. T.
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Bravo, Rafael
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Broderick, Anne
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De Chernatony, Leslie
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Pina, José M.
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Communicating corporate social responsibility : perspectives and practice
The journal of brand management : an international journal
European journal of marketing : EJM
3
Working paper series / Bradford University School of Management
3
Trademarks, brands, and competitiveness
2
Corporate communications : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of human resource management
1
International studies of management and organization
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Journal of business research : JBR
1
Journal of general management
1
Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The marketing review
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Brand heritage and CSR credentials : a discourse analysis of M&S reports
Gill, Deviraj
;
Broderick, Anne
- In:
Communicating corporate social responsibility : …
,
(pp. 179-199)
.
2014
Persistent link: https://www.econbiz.de/10010346535
Saved in:
2
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Saved in:
3
Corporate heritage brands and the precepts of corporate heritage brand management : insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 517-544
Persistent link: https://www.econbiz.de/10009233014
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