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isPartOf:"Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen"
~subject:"Auction"
~subject:"Relationship marketing"
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Auction
Relationship marketing
Social Web
16
Social web
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Social network
7
Soziales Netzwerk
7
Beziehungsmarketing
6
Marketing management
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Marketingmanagement
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Fußball-Club St. Pauli v. 1910
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Egli, Alain
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Gremaud, Tobias
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Hannich, Frank M.
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Huber, Wolfgang
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Kaul, Helge
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Landwehr, Dominik
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
Journal of business research : JBR
92
Journal of retailing and consumer services
65
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of internet marketing and advertising : IJIMA
36
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of strategic marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
International journal of electronic marketing and retailing : IJEMR
20
Marketing intelligence & planning
20
Business horizons
19
Technological forecasting & social change : an international journal
18
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
International journal of business information systems : IJBIS
16
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of electronic customer relationship management : IJECRM
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Psychology & marketing
12
Tourism management : research, policies, practice
12
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce research : JECR
11
SpringerLink / Bücher
11
The journal of business & industrial marketing
11
Electronic commerce research
10
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of customer behaviour
10
Journal of global marketing
10
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ECONIS (ZBW)
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1
Die Kundenrevolution : warum Unternehmen umdenken müssen
Egli, Alain
;
Gremaud, Tobias
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 3-15)
.
2008
Persistent link: https://www.econbiz.de/10003709907
Saved in:
2
Community und Kunde : die Bedeutung von Communities innerhalb des Customer Relationship Management (CRM)
Rüeger, Brian P.
;
Hannich, Frank M.
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 17-32)
.
2008
Persistent link: https://www.econbiz.de/10003709914
Saved in:
3
Integriertes Community Marketing : Kunden- und Leistungspotenziale erfolgreich verknüpfen
Kaul, Helge
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 53-71)
.
2008
Persistent link: https://www.econbiz.de/10003709928
Saved in:
4
Das Engagement mit technischen Communities bei der Microsoft Deutschland GmbH : ein Ansatz mit Community Leadern
Stückl, Richard
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 75-87)
.
2008
Persistent link: https://www.econbiz.de/10003709932
Saved in:
5
Social Commerce : Funktion und Faszination der Community auf dem Online-Marktplatz eBay
Huber, Wolfgang
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 155-171)
.
2008
Persistent link: https://www.econbiz.de/10003709970
Saved in:
6
Fotocommunity : Kundenbedürfnisse ernst nehmen und Netzwerke pflegen
Landwehr, Dominik
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 173-186)
.
2008
Persistent link: https://www.econbiz.de/10003709972
Saved in:
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