//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Competitive intelligence, analysis and strategy : creating organisational agility"
~isPartOf:"Australasian marketing journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ambush marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Guerilla marketing
2
Guerilla-Marketing
2
Australia
1
Australien
1
Brand
1
Cause ambush marketing
1
Cause-Related Marketing
1
Cause-related marketing
1
Markenartikel
1
Sentiment analysis
1
Social Web
1
Social web
1
Sport event
1
Sportmarketing
1
Sports marketing
1
Sportveranstaltung
1
Value-washing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Hartland, Trevor
1
Mehmet, Michael
1
Miles, Morgan P.
1
Small, Felicity
1
Williams-Burnett, Nicola
1
Published in...
All
Competitive intelligence, analysis and strategy : creating organisational agility
Australasian marketing journal
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
SpringerLink / Bücher
6
International journal of sports marketing & sponsorship
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Wirtschaftswissenschaftliche Diskussionspapiere
4
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Markenkommunikation und Beziehungsmarketing
3
Sport management review
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Journal of strategic marketing
2
Marken- und Produktmanagement
2
Schriftenreihe Causa Sport
2
Sportmanagement : SPM
2
SpringerBriefs in Business
2
Tübinger Diskussionsbeiträge
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Advances in the study of entrepreneurship, innovation, and economic growth
1
Advances in the study of entrepreneurship, innovation, and economic growth : a research annual
1
Ambush Marketing
1
BIT online / Innovativ : Bibliothek, Information und Technologie
1
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Business horizons
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
EconStor Conference Papers
1
Entrepreneurial Marketing
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
European research studies
1
Gabler Research
1
Gabler Research / Markenkommunikation und Beziehungsmarketing
1
Galileo Computing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Applying a causal ambush marketing framework to social media : the "Pleasure is Diverse" campaign and the Australian marriage amendment
Small, Felicity
;
Mehmet, Michael
;
Miles, Morgan P.
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 149-157
Persistent link: https://www.econbiz.de/10012110321
Saved in:
2
Protecting the olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Competitive intelligence, analysis and strategy : …
,
(pp. 167-180)
.
2013
Persistent link: https://www.econbiz.de/10009680257
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->