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isPartOf:"Competitive intelligence, analysis and strategy : creating organisational agility"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
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ambush marketer misidentification
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Competitive intelligence, analysis and strategy : creating organisational agility
Journal of sport management : the official journal of the North American Society of Sport Management
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
SpringerLink / Bücher
6
International journal of sports marketing & sponsorship
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Wirtschaftswissenschaftliche Diskussionspapiere
4
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Markenkommunikation und Beziehungsmarketing
3
Sport management review
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Journal of strategic marketing
2
Marken- und Produktmanagement
2
Schriftenreihe Causa Sport
2
Sportmanagement : SPM
2
SpringerBriefs in Business
2
Tübinger Diskussionsbeiträge
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Advances in the study of entrepreneurship, innovation, and economic growth
1
Advances in the study of entrepreneurship, innovation, and economic growth : a research annual
1
Ambush Marketing
1
Australasian marketing journal
1
BIT online / Innovativ : Bibliothek, Information und Technologie
1
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Business horizons
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Dresdner Beiträge zur Betriebswirtschaftslehre
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EconStor Conference Papers
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Entrepreneurial Marketing
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Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
European research studies
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Gabler Research
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Gabler Research / Markenkommunikation und Beziehungsmarketing
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ECONIS (ZBW)
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What drives ambush marketer misidentification?
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010526501
Saved in:
2
Protecting the olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Competitive intelligence, analysis and strategy : …
,
(pp. 167-180)
.
2013
Persistent link: https://www.econbiz.de/10009680257
Saved in:
3
Ambush marketing and the right of association : clamping down on references to that big event with all the athletes in a couple of years
Scassa, Teresa
- In:
Journal of sport management : the official journal of …
25
(
2011
)
4
,
pp. 354-370
Persistent link: https://www.econbiz.de/10009297064
Saved in:
4
Sponsorship program protection strategies for special sport events : are event organizers outmaneuvering ambush marketers?
McKelvey, Steve
;
Grady, John
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 550-586
Persistent link: https://www.econbiz.de/10003760604
Saved in:
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