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isPartOf:"Contemplating corporate marketing, identity and communication"
~isPartOf:"Business & society"
~subject:"Corporate reputation"
~type_genre:"Book section"
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Corporate reputation
Firmenimage
8
Marketing management
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Marketingmanagement
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Corporate Social Responsibility
2
Corporate social responsibility
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1950-2009
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Nielsen, Anne Ellerup
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Balmer, John M. T.
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Brexendorf, Tim Oliver
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Elving, Wim J. L.
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Illia, Laura
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Meeusen, Kelta
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Contemplating corporate marketing, identity and communication
Business & society
The Oxford handbook of corporate reputation
35
Reputation Management
20
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
Corporate reputation : managing opportunities and threats
12
Organizational identity in practice
12
The employer brand : keeping faith with the deal
12
Corporate Identity und Corporate Design : neues Kompendium
11
Organizational reputation in the public sector
11
Corporate brand and corporate reputation
10
Global aspects of reputation and strategic management
10
Image theory : theoretical and empirical foundations
10
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
Contemporary thoughts on corporate branding and corporate identity management
8
Facets of corporate identity, communication, and reputation
8
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
8
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
6
Online reputation management in destination and hospitality : what we know, what we need to know
6
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
5
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
5
Einblicke und Ausblicke
5
Handbuch Kommunikationsmanagement
5
The handbook of crisis communication
5
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
5
Zur Frage der Reputation : Dokumentation zur Internationalen Wissenschaftlichen Konferenz "Der Faktor Reputation in der internationalen Unternehmensführung" : materialy meždunarodnoj konferencii "Reputacionnye faktory v upravlenii meždynarodnoj kompaniej"
5
Crisis communication : practical PR strategies for reputation management and company survival
4
Employer branding for competitive advantage : models and implementation strategies
4
Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen
4
Handbuch Unternehmenskommunikation
4
Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen
4
CSR und Brand Management : Marken nachhaltig führen
3
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
3
Corporate social responsibility
3
Fachkräftesicherung : Situation – Handlungsfelder – Lösungen
3
Foundations of corporate heritage
3
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
3
Innen beginnen : von der internen Kommunikation zum Internal Branding
3
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1
Business schools' use of corporate social responsibility as a corporate marketing strategy
Nielsen, Anne Ellerup
;
Thomsen, Christa
- In:
Contemplating corporate marketing, identity and …
,
(pp. 144-156)
.
2010
Persistent link: https://www.econbiz.de/10008658052
Saved in:
2
Corporate communications in China : a preliminary study
Ying, Fan
- In:
Contemplating corporate marketing, identity and …
,
(pp. 122-131)
.
2010
Persistent link: https://www.econbiz.de/10008658055
Saved in:
3
Holland's got talent? : the relevance of employer branding in job advertisements for becoming an employer of choice
Schoonderbeek, Jan-Willem
;
Westhoff, Jorinde J. C.
; …
- In:
Contemplating corporate marketing, identity and …
,
(pp. 91-117)
.
2010
Persistent link: https://www.econbiz.de/10008658057
Saved in:
4
Exploring how organizational identity is affected by the arrival of new members
Illia, Laura
- In:
Contemplating corporate marketing, identity and …
,
(pp. 73-90)
.
2010
Persistent link: https://www.econbiz.de/10008658058
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5
Corporate social responsibility and corporate identity : potentials for disciplinary cross-fertilization within research and teaching
Nielsen, Anne Ellerup
;
Johansen, Trine Susanne
- In:
Contemplating corporate marketing, identity and …
,
(pp. 51-59)
.
2010
Persistent link: https://www.econbiz.de/10008658060
Saved in:
6
The missing link in corporate marketing
Jančič, Zlatko
- In:
Contemplating corporate marketing, identity and …
,
(pp. 49-50)
.
2010
Persistent link: https://www.econbiz.de/10008658061
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7
Schools of thought in corporate marketing : traces and future perspectives
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Contemplating corporate marketing, identity and …
,
(pp. 36-48)
.
2010
Persistent link: https://www.econbiz.de/10008658062
Saved in:
8
Weathervanes or signposts? Constructs or philosophy? : scrutinizing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate b...
Balmer, John M. T.
- In:
Contemplating corporate marketing, identity and …
,
(pp. 3-35)
.
2010
Persistent link: https://www.econbiz.de/10008658063
Saved in:
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