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isPartOf:"Controlling"
~isPartOf:"Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
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Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The economics of buyer uncertainty : advance selling vs. probabilistic selling
Fay, Scott
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1040-1057
Persistent link: https://www.econbiz.de/10008821803
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2
Customer-base valuation in a contractual setting : the perils of ignoring heterogeneity
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003973175
Saved in:
3
Market research and innovation strategy in a duopoly
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 373-396
Persistent link: https://www.econbiz.de/10003843340
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