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isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~isPartOf:"Creativity and innovation management"
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Creativity and innovation management
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
SpringerLink / Bücher
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Neo-simulation and gaming toward active learning
7
Research
7
Journal of advertising research
6
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
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ECONIS (ZBW)
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Special issue on gamification of innovation
In:
Creativity and innovation management
24
(
2015
)
2
,
pp. 300-352
Persistent link: https://www.econbiz.de/10011376361
Saved in:
2
The ludic drive as innovation driver : introduction to the gamification of innovation
Roth, Steffen
;
Schneckenberg, Dirk
;
Tsai, Chia-Wen
- In:
Creativity and innovation management
24
(
2015
)
2
,
pp. 300-306
Persistent link: https://www.econbiz.de/10011376462
Saved in:
3
Business model design games : rules and procedures to challenge assumptions and elicit surprises
Gudiksen, Sune
- In:
Creativity and innovation management
24
(
2015
)
2
,
pp. 307-322
Persistent link: https://www.econbiz.de/10011376464
Saved in:
4
The motivational fabric of Gamified idea competitions : the evaluation of game mechanics from a longitudinal perspective
Scheiner, Christian Willi
- In:
Creativity and innovation management
24
(
2015
)
2
,
pp. 341-352
Persistent link: https://www.econbiz.de/10011376469
Saved in:
5
Gamification of creativity : exploring the usefulness of serious games for ideation
Agogué, Marine
;
Levillain, Kevin
;
Hooge, Sophie
- In:
Creativity and innovation management
24
(
2015
)
3
,
pp. 415-429
Persistent link: https://www.econbiz.de/10011454093
Saved in:
6
Managing sustainable innovation with a user community toolkit : the case of the video game Trackmania
Partmentier, Guy
;
Gandia, Romain
- In:
Creativity and innovation management
22
(
2013
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10009761995
Saved in:
7
Promoting dental care to children using traditional and interactive media following threat appeals
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 331-340)
.
2012
Persistent link: https://www.econbiz.de/10009748088
Saved in:
8
Brand prominence in advergames : effects on children's explicit and implicit memory
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Current insights and future trends : [extended versions …
,
(pp. 321-329)
.
2012
Persistent link: https://www.econbiz.de/10009748089
Saved in:
9
The effect of flow on implicit memory of in-game brand placements
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Thijs, Dieter
- In:
Current insights and future trends : [extended versions …
,
(pp. 249-259)
.
2012
Persistent link: https://www.econbiz.de/10009748095
Saved in:
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